In 2008 MySpace had 250 million users posting with reckless abandon – and that's just how the founders liked it. The tide shifted dramatically and I worked with Adaptive Path to improve retention without losing the spirit of the community. I created a game-like method to organize friends into groups, adding more way to play on the profile page, and an improved search results.
MySpace before the redesign
The majority of my focus was on MySpace.com, the front door. The existing page was a sea of links and left advertisers clamoring over small boxes.
MySpace after (2008)
The redesign featured a top banner that could promote in dynamic ways. From a standard ad size, to a full width hero placement, or for a full-page take-over (these options made the marketing team very happy). The design was cleaner and yet surfaced 25 stories above the fold, and featured a new navigation that reduced links from 18 to 6 easy groups.