Metta Good makes a wonderful lip balm and a face mask, all products are handmade in small batches right here in San Francisco for the holistic health boutique shopper.
Metta Good logo and tagline
The logo for Metta Good conveys a modern ideal that natural skin care can be bold and chic. This is expressed by the striking black and white palette, the generous spacing in the square, the left aligned words, and the forward pointing “G”. The tagline “Kindness for your skin” speaks to the Buddist origin of the word “metta”.
The natural skin care market is saturated an so to stand out we explored ways to stand out and opted for a black oval container, bespoke type, and creative patterns.
Entending the brand
A good brand is expressed in every element of the business. The tagline “Kindness for you skin” is in the right font, color, and spacing for Metta Good. The following are other examples of how I extended the brand.