Borchardt
UI/UX DESIGNS BY SCOTT
local-gg-bridge.jpg

Local Search

Yahoo Local Search to set out to modernize the overall user experience. I collaborated with a core team to streamline the content while optimizing for monetization. To this day, Local Search generates the most revenue as it makes up 40% of all queries and was by far the largest segment of Yahoo Search. In my two years as UX Designer I moved the needle by using live data and user studies that lead to a boost in user satisfaction.

This redesign includes: 

  • A cleaner display that included best of the web content partners like Yelp, Twitter, Foursquare, OpenTable, etc. 
  • The introduction of Yelp! and TripAdvisor (These were big wins!)
  • Modern UI features that used overlays and the Z-axis.
  • Edge to edge usage of the browser window for maps on local results
  • More results and more filters SRP
  • Consistency between local DD and local SRP

 

Local search overview

Local search overview

Local results with large map

Local results with large map

Single business listing

Single business listing

Redesign of local search

Redesign of local search

Redesign, selected business listing

Redesign, selected business listing