Borchardt
UI/UX DESIGNS BY SCOTT
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Local

Find the hidden gem that only a local would know.

OVERVIEW

In mid 2013 a redesign of Yahoo Local Search to set out to modernize, become more engaging, and get to results quicker, while balancing monetization needs. Local Search made up 40% of all queries and was by far the largest segment that drove the most revenue. Over my 2 years, I made a visible difference in the presentation and performance using live data, user studies, and rapid iteration.  

This redesign includes:

  • New simpler listing format
  • Right rail to show additional information
  • Wiki infö for chain stores
  • Full bleed map on local results
  • More results and more filters SRP
  • Consistency between local DD and local SRP
  • Yelp! 

Deeper connection
With best of breed content providers like Yelp, Twitter, Foursquare and later with task oriented partnerships like OpenTable, MindBody, PingUp. we created a deeper connection for users with search.   

UI Leadership  
developed a deep integration with maps.  

 

 

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