Search engines have come a long way, but there remains a lot of unanswerable questions in the “here and now”.


Some questions are too personal, or need opinions from others, or sometimes you are just curious - for these types of questions conventional search isn’t much help. Can we bring people together to help each other? What will encourage engagement? What can be done beyond moderation to prevent negativity and trolling?



We choose to use "hive knowledge” and crowd-source answers for topics. Make asking and answering low friction and fun if possible. Moderate for negativity and emphasize the helpful, humorous, and active content to the right users.

Sketchy ideas

Huddle started Jan 2016 with scrappy talks exploring how to answer "impossible questions" in new contexts. I used pen and paper to coalesce ideas in a quick and dirty InVision paper prototype

Vision Project  

I paired up with a PM for several weeks testing ideas with rapid iteration. I shared a new Huddle prototype to the larger team of a a few hundred. Actual UI was not yet concern as we focused on features that would delight users. I used the mantra "get in and get out" to describe our engagement style. 

Miles of wireframes

This is essential foundation work. I like to keep it organized and all pages and states in one file - that is until it gets unwieldily or there's a major product change.

Version 1.0

Our first coded prototype allowed us to test many versions quickly and we found traction around anonymous Q&A within small groups. 

To our surprise, there was a little magic.
People were delighted using it.
(Could we recreate the magic externally?)


We defined an audience of recent college grads, therefore, I purposely initiated a redesign of the UI so it would be more appropriate for the new grads. I started with a group exercise to discuss brand attributes.

Nice attributes

I found inspiration in everyday products. I liked the cool and casual feeling of Jambox. Something you wanted to take with you everywhere. 

Review x times

I worked quickly and independently on a self-driven formal design process. I followed the steps: Define, Concept, Design, Iterate, Refine. About three rounds of design in all. And finally, I presented the new design made specifially for new grads.  

Hive rebranded for new college grads

Quick answers in anonymous groups from like-minded people.

hive ui changes complexion reduction.png


While we work we sometime see trends that hit us in the gut like when I read about Complexion Reduction. Minimizes the overall weight of a UI to is barest parts. The result is clean, modern, and it maximizes the impact of the content.

Screen Shot 2017-04-19 at 12.11.47 AM.png

App Identity

I wanted the new audience to approach the app with intrigue and curiosity, the same feelings they might have in the app.