Scott Borchardt Design
UI/UX DESIGNS BY SCOTT
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Celebrities

Celebrity information is like nothing else - visually rich and dynamic - and yet, search results for celebs were a bit dull. I designed an experience that scaled dynamically to serve celebs of all kinds from the obscure poet to the grandiose rockstar. 

Blocking the stage

Blocking the stage

I proposed a new system that reflected the engaging nature the celebrity world. The system was modular and highlighted the fresh content.

Special handling  

Special handling  

Users love seeing photos of celebs. Therefore, the design I proposed used multiple images from a curated source. The design had to work with or without images and plan for countless content variations.

Image conscious

Image conscious

To enhance the search experience for celebrities I explored content rich displays to address user intents. I made the results cleaner and more engaging by simplifying the text hierarchy, opening up rows and introducing a sticky header. I worked across many teams to delve into content sources.

Changing of scenes

Changing of scenes

Because search is literally a different page with every keystroke, the design must have rules and yet be flexible. The header and layout that was simple and worked universally for all names and for all content types.