This is the second part of the Hive Story
To aid the growth of the budding Hive app, we leveraged Yahoo's network and became Yahoo Answers which sees 80 million unique users a month (as of Dec 2016). We chose to go with a fresh start, therefore we amended the name to reflect the app was something familiar, but different. "Yahoo Answers Now" was born. Below are some of the features we used to generate growth and some insights behind the design.
Behind the design
By allowing users to upload their photos or add links directly from the web we improved the quality of answers which are core the experience.
When others can view your profile they quickly get a sense of who you are. Adding the ability to ask, follow, share, and more creates deeper ties in the community.
Connection to content
We watched as soon a user found questions they cared about, they were hooked. This prompted us to require users to pick 3 categories during onboarding, to easily add and edit categories, and to make categories visible on top of the screen.
The identity had some simple ideas. The Q of Q&A is suggested in the speech bubble shape. The A shared angles and common radiuses added to the geometric harmony.
Color in our app is used with great care. Overall, the UI is white, black and red (aka Mango) where red is used only for primary actions.
I cleaned up and reduced our typography set down to four sizes.
Some times a picture is worth a thousand words. This one helped to visualize the padding system for questions, answers, and comments.
A Factorial Analysis Study was conducted to find the combination that users felt was most trustworthy.